Using Social Media to Put Customers First

Today I attended a seminar put on by the San Diego Ad Club and presented by Social Media guru Becky Carroll. The seminar focused on how to leverage  Social Media (Twitter, Facebook, YouTube, etc…) to make sure your customer’s experience ROCKS! Customer Service is key in all business whether it be B2B or B2C and nowadays, everyone has a device that enables them to let others know of the experience they’ve had in real time. If somebody has a bad experience, you can guarantee that it has been posted on Twitter, Facebook or even a video on YouTube within an hour or so of it happening…if not immediately. If you’re looking into using Social Media in any aspect of your business, I would highly recommend checking out Becky’s website (www.customersrock.net) and reading her blog posts.

Enjoy!

The New World of Direct Mail and Marketing

The transition from Consumer Electronics to Direct Mail and Marketing has been challenging…but very interesting. Although it’s something I’ve never done, its becoming something I thoroughly enjoy as I  get to work in an environment where I can be creative by assisting clients build a strategic marketing piece.  I also get to use my extensive Customer Service skills  as we work with the client from the first time we speak until the piece hits the mail. We are constantly building a relationship and want them to know that we are here to help and collaborate on all their Marketing needs. I still have a lot to learn and many challenges ahead, but I truly enjoy this new endeavor and am looking forward to the World of Direct Mail and Marketing.